About us

Lita Swim was born from a shared passion for fashion, sunshine, and the magic of feeling confident in your own skin. As best friends with a deep love for the beach and beautiful design, creating Lita Swim felt like something we were always meant to do.

It all started with Maria, who used to design and sew her own bikinis — driven by a love for pieces that felt just as beautiful as they looked. When Kendra joined the journey, the Lita dream truly came to life. We started designing together — blending our styles, our vision, and our hearts into every detail.

More than just co-founders, our friendship is the heart of Lita Swim. Built on love, trust, and creativity, it shines through everything we create. We design with intention, inspired by golden beaches, carefree days, and the feeling of effortless confidence that only the perfect swimwear can give.

Our mission is to make you feel like your most confident self — in every piece you wear, and every day you live.

Lita Swim is more than a brand — it’s a reflection of us, and we’re so excited to share it with you.